EA wants content creators to use watermarks and hashtags for their sponsored content
“This video, review, and podcast is bought to you by your friendly neighborhood video game company, Electronic Arts.”
Earlier this year the issue with undisclosed information regarding paid influencers or content creators who feature any form of content related to video games such as gameplay sessions and reviews broke out when FTC reported that Warner Brothers has settled charges against them regarding their published title Shadow of Mordor, the lawsuit involved Warner Brothers not disclosing information that it paid its influencers, particularly YouTubers and Online Streamers, in order to promote the game on their channels.
Today, Electronic Arts declares that they want no part of the FTC beef as they reveal new rules for their partner content creators and influencers, requiring them to put in watermarks and hashtags for any content that they are paid for which promotes any game from the software titan.
In a translated statement first announced via their German website, Electronic Arts state that “Any YouTuber, Streamer or otherwise active Influencer, who enters into a collaboration with Electronic Arts in their content creation and does not yet use their own labeling system, is now requested to use our Hashtags and Watermarks“. Which means that EA content partners will now use either#supportedbyEA, if the created content was created through invitations to shows and events by EA, or #advertisement, if a certain content contains segments directly created by Electronic Arts.
While it is initially announced via their German channel, Electronic Arts confirms that the same ruling will apply to other regions albeit certain rules may be slightly different or varied depending on the country.