Koji Igarashi on Kickstarter Campaigns: “One thing that you shouldn’t do is to ignore negative opinions”
The Bloodstained producer talks about his Kickstarter experience, and as to why their campaign achieved success.
One the very highlights of the Electronic Sports and Gaming Summit, held last October 28-30, 2016 in Pasay City, Metro Manila Philippines, is the appearance of one of gaming’s most famous names, Koji Igarashi, former Assistant Director and Scenario Writer of one of PlayStation’s biggest hits, CastleVania: Symphony of the Night and now turned independent video game producer of upcoming multiplatform title, Bloodstained: Ritual of the Night.
Now turned into an independent game producer, Igarashi’s current project is the much talked about “love letter” and “spiritual successor” to SotN, Bloodstained: Ritual of the Night which is now completely funded on Kickstarter and is undergoing the development process until its expected release sometime early 2018. As he is definitely not the first to have been formerly backed by a company turned Indie dev that sought out the help of Kickstarter backers for a video game project, and he is expected to have also experienced pitfalls and difficulties albeit the huge success of his first independently developed title.
So what difficulties did Igarashi had to take on with his Bloodstained project? In an interview with Too Much Gaming during ESGS 2016, Igarashi tells us that, starting in Japan “the consumer market is very small, and every gaming company is moving towards the social game market and mobile market” which made him visit places to negotiate for funding before arriving at a Kickstarter campaign. Igarashi also adds, that in addition to the funds generated from Kickstarter backers, certain companies have also pledged support for Bloodstained, however, he stresses that they are only backed up by these companies, meaning that he does not actually work under them as far as Bloodstained is concerned.
While it the campaign may have been an overwhelming success having reached USD 5.5 Million which is more than 10 times the original goal of USD 500,000, Igarashi was not the one to not encounter negativity for the duration of Bloodstained‘s campaign and development although, when asked about it during the interview, he describes it as part of the reasons on why the Bloodstained Kickstarter campaign is hugely successful. Igarashi states that when it comes to receiving negative opinions regarding any Kickstarter campaign one should not ignore them rather one should “listen to the backers’ negative opinions about the Kickstarter campaign” and, take those opinions firsthand and try to answer questions sent in by the backers, which with Igarashi and his team’s case is answered through the form of video updates. Igarashi also adds that they have worked with a team in America for the success of Bloodstained’s Kickstarter run, knowing the shift in the Japanese game market.
Bloodstained: Ritual of the Night is an upcoming video game title produced by Koji Igarashi, a former major figure in the CastleVania video game series, and will be released sometime early 2018 for the PC, PS4, Xbox One, WiiU and PS Vita. The Electronic Sports and Gaming Summit, South East Asia’s biggest video game convention is Igarashi’s first convention appearance as an exhibitor ever since going independent where he showcased Bloodstained to its Filipino fans.
You can also watch his interview with Too Much Gaming by visiting Youtube.com/TMGblog.