ESL signs 2-year deal with Yahoo! focusing on Esports livestreams and content
Looks like Yahoo! Esports just got on a whole new level.
The Esports titan ESL has just announced that they have secured a 2-year deal with multi-platform web service provider Yahoo! as to further expand the reach of Esports online. While Yahoo! may have been officially left behind by its other competitors such as Google, it’s venture into Electronic Sports and this recent partnership may grant it a good headstart when it comes to providing content such as livestreaming.
Yahoo has made their move towards the Electronic Sports field earlier this year by launching a dedicated website that covers multiple Esports titles such as Dota 2, League of Legends, Counter Strike Global Offensive, and as well as other titles. The deal mainly focuses on Yahoo!’s coverage for ESL’s major events, such as their ESL One premiere tournaments, and as well as for both companies to organize and develop new events.
Nik Adams, Senior Vice President of Sales for ESL states that the Yahoo! partnership that they are will “only reach a broader audience with a supreme quality broadcast, but also deliver exclusive editorial content for esports fans worldwide”. Yahoo!’s Electronic Sports coverage is mainly centered on video content and at the same time, following traditional sports coverage elements such as live match tickers and updates.