After witnessing Pokemon GO’s success, Sony’s next major move might be for Mobile Games
Although don’t expect to hear any “Xperia exclusive mobile titles” anytime soon.
The Pokemon GO effect seems to have reached Sony as the tech titan recently revealed their intentions of venturing into the mobile game market following the commercial success of the Augmented Reality mobile title.
In an interview with the Financial Times, Sony’s big boss Kaz Hirai stated that they are getting aggressively into Mobile Gaming, stating that Pokemon GO has been “a real game-changer“, and that he has been “very interested in the fact that it has the potential to really change the way people move“. Hirai also praises the game’s Augmented Reality feature by saying that it is a “great innovative idea that’s going to lift all boats for the video game industry“.
While Pokemon GO may have been considered as a success even before it’s release, the recent huge decline in player numbers since July may start raising questions as to how Sony would be able to deal with the retention and long-lasting appeal issue of the game that they have been looking into as an inspiration for their mobile gaming move. However, it is also interesting to note that while Pokemon GO may have lost more than 10 million of its daily players, the game can still be considered as a commercial breakthrough with its sales statistics reporting a gross revenue of more than USD 440 Million since its initial release date.
Sony is largely known in the video game field for their PlayStation console series, aside from developing and manufacturing gamin consoles, Sony is also into the Game Publishing field with some of its popular published titles include Crash Bandicoot, Gran Turismo, God of War, and Uncharted.