Microsoft invests in Video Game streaming by acquiring streaming startup Beam.
Xbox Live…streaming anyone?
Microsoft starts to go full throttle into the multi-million dollar industry of Video Game livestreaming as they purchase the Seattle-based startup Beam.
Beam is an interactive livestreaming service that focuses greatly on viewer-spectator interaction, whose main feature involves granting the spectator a form of control over the broadcaster using crowdsourced controls with functions such as having the viewers pick weapon loadouts, choose quests, or any possible input that may dictate or help control the game flow and experience for both the spectator and the broadcaster.
Launched just last January 2016, Beam will now be part of Microsoft’s Xbox Team although Beam’s CEO Matt Salsamendi states that there will be no major changes as of now, and the team will continue on with their focus “on providing streamers with the tools they need to create the most interactive broadcasts around“.
Microsoft looks forward to creating their own in-house streaming service as Beam will possibly be integrated with the Xbox’s Xbox Live service.